Axis Asset Management

AXIS - Portfolio management philosophy is built on the timeless principles of protection and growth. While the desire to grow money is natural, we believe that there is more to investments than just that. In a dynamic market environment customised wealth creation solutions are aimed at growing ones wealth and also crafting a bold future, investing in equity that endeavours to achieve long term capital appreciation through investment in companies with strong brands. The allocation will consist of best ideas within this space. This is a distinctive approach that yields returns and propels towards a rewarding and bold future.

Fund Manager

Mr. Trideep Bhattacharya

Senior Portfolio Manager – PMS, AXIS AMC

Mr.Trideep Bhattacharya has more than 20 years of experience in equities and portfolio management in India and other Asian Emerging Markets as well as developed equity markets . Before joining Axis AMC, he spent significant amount of time as portfolio manager at State Street Global Advisors, and also with UBS Global Asset Management in London . Mr Trideep Bhattacharya has been a well-established stock-picker and sell-side analyst in various investor surveys like Institutional Investor and Asia Money. Mr. Trideep Bhattacharya holds a B.Tech. degree (Electrical Engineering) from IIT Kharagpur and M.B.A. (Finance) from S.P. Jain Institute of Management & Research. Mr.Trideep Bhattacharya has also been a charterholder of CFA Institute, USA in the past.

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Strategy

BRAND EQUITY - Multui Cap

Axis ‘Brand Equity’ Portfolio is a compact portfolio investing in equity that endeavors to achieve long term capital appreciation through investment in companies with ‘strong brands.’ The allocation will consist of best ideas within this space.While the portfolio will consist of bottom-up best ideas, portfolio construction will target reasonable diversification across sectors. Investments will be across market capitalizations.

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